So here's a question for publishers: are you looking for publicity or critical reviewing from the lit blogosphere? On the one hand, I know I shouldn't even ask this question because it's all supposed to be about love and reading and not about free books or getting in the limelight. How many times has someone posted that they do this purely for the love of books and nothing else, ever, no way, affects what they read or review or post about? Yeah. Everyone says that all the time. We've all heard it. Now, moving right along....
What do publishers want? I get a book, I read the book, fit it into a column's theme down the line, review the heck out of it, maybe enter into a long discussion with another blogger about it (as I am right now with Liz over Ash by Malinda Lo) and generally put some serious time into doing a good job of lit crit. Then I look online and see someone else who pasted the same book's catalog copy into a post, wrote three sentences about how much they LOVE it (for no reason I or anyone else can discern) and announce a giveaway of one or three or five copies of the book. Which means the publisher has happily sent them not only the exact same book but multiple copies of it and only wanted this nice little PR post in return.
So why do I even spend more than five minutes at a single review EVER?
You can get hundreds of books by doing next to nothing. You can get even more than that by doing a lame job and offer a giveaway and when you give those books away it brings you more readers who want the free books (and I understand that especially in this economy) so you have higher visitor numbers to tout to the publishers who seem to think that is worthy of rewarding even more and and am I the only one who thinks this is insane? Do people buy books based on the cut and paste method or other lazy reviews or is it just the "get a free book" people who show up? Do publishers wonder about this? Do they care? Do they just want the title out there no matter how it happens?
I'm not supposed to think about this. I'm supposed to be grateful for every book that comes my way. I'm supposed to rise above distractions and competition and state that I happily get the books from the library for reviewing and don't care about what other people do or how they do it. But the truth is I can't do this without ARCs. I'm not talking about Chasing Ray (which was never designed as a review blog and still does not exist as one) but the column - no way, no how. It would be too time consuming to hunt books down, wait for them, read them in a short period of time, etc. ARCs make it easier and yes, they are my only payment for a job well done. Consequently I take the reviewer/publisher relationship seriously; I write those reviews with the highest level of professionalism I can muster and I constantly (along with many others) think about if I'm professional enough. I worry about it.
And then when all is said and done the publishers send those same books to someone who is, quite frankly, not even trying.
So tell me, what do you want? Because if it's just spreading catalog copy then you don't need me and I'm getting mighty tired of being on the same train with those who do that kind of job. I'm becoming less and less inclined to review books from certain publishers because they clearly seem to think bloggers function as part of their marketing apparatus and not much more. That's not fair to the writers and I know that - which is part of why I keep reviewing as I always have. The authors, the authors, the authors. But really, I can't be the only one noticing this. It's annoying as hell and I'm tired of pretending otherwise.
[Note - I'm not linking to any of the blogs that do the cut and paste method because we all know plenty of them that do. And it's not about specifics anyway, but the larger issue in general.]







September 14
2009
05:50 PM
I'm really enjoying our ASH convo; my review is scheduled for 9/22 & I think I need to revise it here aand there.
Do I need ARCs for my blog? No, she said slowly and hesitantly. I'd still blog without them, no doubt; but do I like that I have access to a ton of titles that otherwise I wouldn't have access to? That my blog isn't dependent on my pocketbook or the selector of my local library (or, even, the jobber they've paid to select ya books for them)? Yes, yes, yes.
On the one hand, frustrating to know how much work I put into reviewing, and revising, and rereading, and crafting even the plot synopsis because publisher ones aren't always that great or represent the book I read or tell too little/much; and then to see, huh, doofus why bother? Others don't.
On the other, I know from things ranging from stats to emails to comments to conversations with people etc that readers like what I do. And I always feel that while I blog because I want to, I write thinking, "what would a reader want?" and so far, my reviews are what they want.