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ETA: Ari has a post up on all this as well plus some great links to other posts. It's a must read if you're following this issue.

There has been a spate of posts up recently concerning a new title from Bloomsbury, Magic Under Glass by Jaclyn Dolamore and how its cover apparently does not match up with its description of the main character. Here's a bit from GAL Novelty:

Okay, basic summary of the situation: There is a debut novel out there called Magic Under Glass by Jaclyn Dolamore, and our protagonist is apparently written into the text as dark-skinned...... Damn, I don't know about you, but that girl there sure looks whitey-white to me!!

She links to bookshop's lj where a resolution to not purchase books from Bloomsbury has been put forth:

The cover of Magic Under Glass? It's been public since the Liar controversy. Bloomsbury was able to yank the original cover of Liar and change it 2 months before it went to press. They had over six months to do the same for Magic Under Glass.

But it was a debut novel whose author didn't have a foothold in the publishing world that would allow her to protest, as Larbalestier did. Also, the reviewing blogosphere generally doesn't review books before they're published. So without the author to spearhead a call to action, there has been none over the whitewashing of Magic Under Glass, and Bloomsbury? Well, obviously, they weren't concerned.

Bookshop links to The Book Smugglers who have a review up of Magic Under Glass and loved the book but include this caveat:

I can't finish this review without mentioning the cover and title of the book. Even though both are lovely (and I like the UK cover as well), I am left wondering about them as I see no connection to the actual story inside! Why Magic Under Glass? I have no clue! There is no "glass" in the book, the impression I get from the cover is that something is "trapped" under glass but there is nothing of the sort. And another point: Nimira is supposed to be dark-skinned !!!! The book trailer captures that and is true to the book...but the girl in the US covers is definitely white.


Abby the Librarian weighs in with the bigger question here - just why the heck Bloomsbury would do something like this in the first place:

And while I agree with all that and Bloomsbury really should have learned their lesson, I can't help but think that this is still all a symptom. Why is Bloomsbury publishing this book with this cover? Because they think it will sell more copies.

We vote every day with our credit cards and we need to be the change we want to see*. So we should all keep that in mind the next time we're at the book store and the next time we're choosing which book to publicize on our blogs. I'm not any better than anyone else when it comes to promoting books by and about people of color, but it's time for a change.

It should be noted that there is one very big difference here from the Liar controversy: the author in this case has said nothing. She has to know what is being said but even though she has a blog, Dolamore has yet to chime in with a single opinion. In fact when asked about the US and UK covers her response has been notably bland: "I'm so happy with both of them, I would hate to choose one!"

I'm thinking she better chime in sooner rather than later on the racism issue. Further, I'm with Abby that the chosen cover is completely forgettable. The UK cover is better and either could be easily replaced with a cover that showed nothing physical about the main character at all if Bloomsbury is so paranoid that a dark skinned heroine will wig out customers. (Although you would think that The Princess & the Frog and, I don't know, the freaking First Family, have proven that these days are behind us!)

I have the current Spring/Summer catalog from Bloomsbury and I counted 28 covers with depictions of the characters. (Where skin color is visible - some of these have been out for a year but are newly released in PB). Of these, there are two that have Kids of Color front and center and a couple that have them as part of a group shot. Those two books with the front and center shots are Rules of Attraction by Simone Elkeles, a teen romance between Carlos Fuentes and Kiara Westford (she's shy, he's wild, miscommunication keeps them apart but "hot romance" is promised) and What Momma Left Me by Renee Watson, a MG title about Serenity whose father murders her mother causing her and her brother to go live with their "kind but strict" grandparents.

I'm trying to think of any other books I've seen in recent years about one parent murdering the other - any ideas?

Bloomsbury continues to love the photo realistic covers more than anybody else in the business, (What Momma Left Me is not a photo, but illustration), and I'd love to know why. They really are not working at all and honestly seem to limit their audience more than broaden it. Magic Under Glass does not have a good cover - it's not the slightest bit distinctive and honestly I didn't even give it a second glance when the Winter catalog came my way last year. The only reason I caught Lady MacBeth's Daughter (in my current column) is because of the author - I enjoyed Lisa Klein's earlier book, Ophelia, and was eager for more from her. Otherwise, what I saw in the new catalog was one cover after another that looked so much alike they blurred together. Whoever is making these calls is not only making some occasional discriminatory choices, but they are also doing a major disservice to all of their authors with these lousy covers. There is nothing memorable about them and no reason to pick them up.

The Bloomsbury cover fail is total as far as I'm concerned - their covers do not do a single thing to help sell their books and in some cases, they are actually harming them. What the heck could they be thinking?

ETA: Charlotte weighs in with some exact quotes from the book describing the main character.

[Post pic of US cover top, UK cover middle.]

comments

Here's a link to the author's thoughts http://xicanti.livejournal.com/173376.html and here's my letter http://blackteensread2.blogspot.com/2010/01/open-letter-to-bloomsbury-kids-usa.html

Thanks for blogging about this! I agree with Abby, why is Bloomsbury even doing this in the first place? Because they seem to think we won't buy books about poc, we have to show them that we will! I think the cover is really pretty actually, but it would have been even better with a dark-skinned model that was, ya'know, TRUE TO THE BOOK! Arghh and it's the same company. Why, why, why?

you would think after Pres. Obama being elected and Princess & The Frog, Bloomsbury would wake up. But oh no, they're stuck in the past!

I will be reading Magic Under Glass tommorrow before I chime in on my blog.

But as it stands now, really. WTF, Again. This is beyond old.

The UK cover is much better. Its more magicial.


Thanks for that link Ari - although she still doesn't say much in her comment other than this is what the industry did and there you go. Still a pretty bland response.

Doret, I love the UK cover also - it is much more unique and raises compelling questions about what the book might be about - it makes you want to pick it up. It also seems to dodge the issue of skin color without lying.

I look forward to your review!

Their thoughts are either:

1) "POC don't sell"
2) They don't think anyone will notice
3) The controversy this creates gets the book more notice

Or any combo therein. I'm not sure which I'd rather it be...

This one wasn't even a blip on my radar. I saw it come through the library and moved it along without a second thought. The funny thing is that had a POC been on the cover in the first place, I would have registered it, and possibly put it on my TBR. I've got way too many Teens Of Color not to pay attention to that.

I'm wondering -- and you kind of get at this, Colleen -- if this isn't a racism fail as much as it is a general cover fail at Bloomsbury. You're right in that many, many of their covers are photos of models, and that they all seem to blend together. Perhaps, what we should be calling for (in addition to specific cover changes) is a better cover art director at Bloomsbury? One who reads the books, perhaps?

The only matricide book I can think of is Julius Lester's When Dad Killed Mom, and I know nothing about it beyond the title (and a graphic opening that kept me from reading on).

As for the cover, I currently have nothing more profound to say than "oy." But I'm working on it.

Come on, I'm sure the author is excited about having her first book come out, and, I would think, anxious not to burn any bridges with her publisher. WE'RE the ones with nothing to lose here. I wouldn't care if she never said anything at all.

Colleen, when you say, "They really are not working at all and honestly seem to limit their audience more than broaden it," do you mean specifically Bloomsbury covers, or "photo realistic" covers in general?
In my middle school library, books with teen photo covers tend to be extremely popular. Maureen Johnson's books, for example, have a lot of cover appeal for girls. I saw Beacon Hill Boys by Ken Mochizuki (Asian American teen boy characters) jump in popularity after the photo-cover paperback came out.
The cover of Magic Under Glass is reminiscent of Great and Terrible Beauty and sequels, which have also been popular with my students. I agree with Jackie that with a non-white model on the cover (otherwise the same cover) it would have really stood out in the library.

BLythe Woolston

I too, would like to say that the author ought not be held responsible for the cover. Authors frequently have little or no influence on the book design--or the title of publication for that matter. Dolamore says exactly that in her FAQ on her site. http://www.jaclyndolamore.com/

hope

I'm with Wendy and Blythe Woolston. I hope that she doesn't say anything at all. If we say something, and if we boycott Bloomsbury, and if WE are the reason her book doesn't sell, Bloomsbury might feel just a little bit that they are responsible for screwing her. They might publish another book and they *might* do better by it. Any response to this that weakens the chances of an author to continue writing books with characters that have glossy black hair and brown skin seems to me to be very counter-productive.

I think that it makes a lot more sense for people to collect letters, real ones, on paper, from people who can say, "I read Libba Bray, and Justine Larbalestier and I am attracted to the story by Dolamare, but I wanted you to know that I am disappointed in the cover art. I would buy a book with a brown colored girl on it."

Can you get five thousand people to take the time to write that down, put a stamp on it and send it Bloomsbury?

I don't think the photo realistic covers are working for Bloomsbury in that they all look a lot alike. I know Maureen Johnson is popular (although I wish she had not fallen victim to the headless cover fad that ran rampant for a while - so weird) but Bloomsbury seems to have a lot of historicals out that all look exactly the same. To me, they just don't seem to stand out.

As to the author's responsibility, well, I'll ask you this. What if you wrote a book that had not one single female character in it and the pub told you that they were putting a girl on the cover? Would you just not say anything and consider yourself lucky to get published? Or how about you wrote a book about war - say, World War I - and it's all about the war from beginning to end and the pub tells you they are putting a unicorn on the cover. Would you still expect the author to say nothing? Would you blame him or her for being incensed? And yet if an author writes a book about a dark skinned protagonist and ends up with a Caucasian on the cover then we say she just had no choice, can't make any waves, has to say quiet. I understand that she might have no approval of the cover (although I still think this an archaic system that should change), but that does not prevent her from posting about her displeasure - a lot.

She might have had to accept the cover but she certainly doesn't have to be quiet about it.

Colleen,

Do we need a list of books in order to boycott? I just saw a tweet asking do I have a list.

Hell, I'm still reeling from ranting at every platform that let's me post. lol

According to Edi, the author has said something on her homepage.

Did you see my boycott button?

Sorry I didn't get her sooner. I was too busy being chastised for calling bloggers to task. Go figure.

I don't think either of your hypotheticals works. For one thing, while both situations would be stupid, they wouldn't be anything to GET incensed about. They aren't particularly offensive or damaging. For another... that wouldn't change my opinion at all. I'm not saying the author CAN'T make waves, HAS to stay quiet--none of us did. I'm saying that would be a fair choice. There can be repercussions in the publishing industry if an author makes a name for herself as a "problem". Even Larbalestier, who has a well-established career, was widely acknowledged as taking a risk when she spoke about the cover of Liar.

I have to say who ever did that review was either illiterate or confused!!!

There was a scene in the book were there were Fairies that were no longer alive that were under a glass...later in the book she throws the whole thing out a window.


BTW The term Whitewashing is derogatory word for racism. People who use it are no better them the act itself.

I don't know Wendy, if I wrote a book about a war and they put a unicorn on the cover I'd be pretty ticked off.

The point of they hypotheticals was to point out that there are authors all the time who get covers they don't like and they complain about them. They say things like "I wish it didn't have this cover", or "I hate the cover" or "The cover has nothing to do with the book", etc. That's the same thing that could be done in this case. Moving beyond this specific book, if any author is so scared of their publisher that they won't be honest about it (as in, "I think the cover was a bad idea") then really, are you kidding me?

What kind of relationship do you have with your publisher?

Susan I'm heading over to your site now. I honestly have no idea what the best idea is in this case as we never want to harm the author but the publishers need to wake up. At some point authors are just going to have to speak up also. (And really - why is it so damn hard to go with a cover that doesn't have a model on it at all????)

Characters on covers ought to look like the characters on the pages, end of story. Hopefully Bloomsbury and other publishers are belatedly getting the message via this outcry.

Thanks for sharing this. I'm a library student that wants to work with teens after I graduate and this is a very important issue--for everyone! This is something I am attempting to bring into my own blogging--more awareness of diversity in my reading selections, in covers, and in the stories themselves.

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