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1. Kelly Link is participating in a blog tour that turns the whole concept on its head by writing about why she has largely not been writing for the past year and a half. These entries are must reads for many reasons, not the least of which is her very gripping description of how life, in the way of a very premature baby, has changed everything she thought about work. Gwenda has rounded up the links to all four parts (some of which are about types of reading that Kelly loves) and asserts that really, this is a magazine piece in the making. I wholeheartedly agree. Here's a bit:

When the nurses asked what we did for a living, I felt more than a little awkward talking about my writing. I write pretty weird stuff -- stories about werewolves, ghosts, monsters, wizards, etc. Even though most of the nurses were avid readers themselves, most of whom had already read or were currently engrossed in the Twilight series, or were rereading the Harry Potter books in preparation for the new movie, I wasn't sure what they would make of my stories. The first story in Pretty Monsters is a ghost story, in which a dead daughter returns to visit her mother. I really didn't want anyone to read that story while Ursula was in the NICU. I was already afraid that we were trapped in a Lurlene McDaniel book.

2. Maureen Johnson found herself developing an accidental manifesto recently about all things blogosphere related. I find it just a wee bit ironic that she comes out against the whole notion of branding oneself after recently being the keynote speaker at the Book Blogger Convention where there was a panel on Marketing that included - wait for it - discussion on the topic of how to brand (among many other things). Some of Maureen's thoughts on a recent panel experience (she doesn't say where it was):

My neighbor had a lot to say. She had a MESSAGE. She talked longer than anyone, and over everyone and through everyone. Her message, as far as I could determine, was that the internet is all about getting out there and SELLING yourself.

"I'm a brand," she said, every minute or so. "I'm always thinking of ways to promote my brand." It was all brand, brand, brand, brand, brand.

The other thing she said that made my head swivel around uncomfortably was, "Get your message and repeat it OVER AND OVER. Just keep saying your message OVER AND OVER in the same way. Just tweet it and put it out on Facebook OVER AND OVER."

I'm sure lots of folks would argue Maureen's conclusions but I'm with Gwenda on this one as well - can we be done with the whole use of management marketing terms in association with blogging? If you want to brand yourself then go ahead - just don't feel like you have to tell the rest of us about it all the time AND don't think that's what everyone else is aching to do as well. (Do read the comments - Maureen has clearly struck a chord among fellow writers.)

3. Maud Newton is giving us all a peek into the writer's life at the Paris Review blog. One favorite snippet of mine thus far:

9:30 P.M. Dread resumption of office job in the morning. Regret all choices and circumstances that have led to necessity of having a day job. Recall A.O. Scott's hilarious (yet sympathetic) indictment of Generation X in last week's "Week in Review" piece on Sam Lipsyte's The Ask. Track it down and reread. Reflect on the ultimate pointlessness of trying to escape the slacker mindset.

9:40 P.M. Begin drinking (bourbon).

If you are a writer this is utterly and completely addictive stuff, not only because Maud is funny as hell but also because of what she reads and writes and is curious about. I'll put it this way - as she laments not getting writing done, I happily put off my own writing to read her stuff. She is part of my problem!!!! She's a vice worth having though, and I'm happy to see the Review embracing her in this fashion.

comments

It's funny - I agree with everything Maureen Johnson said about being a person and not being "sell!" and "I'm a brand!!!" all over the place... yet I still think she's branding herself. I just think "brand" has taken on a negative connotation, perhaps for the "management marketing" reasons you mention. Regardless, I'd argue that she would not be as active on the internet, blogging and tweeting, nor would she be speaking on panels if she did not have some product, or service or business that she wanted attention for (be it book sales or blog readers or whatever). In other words, she's just being herself (agreed!) but for a reason. Which is what marketing is, whether we use terms like brand or not. And it's NOT a negative thing!

Ah Greg - I was hoping you would show up here! Authors have always toured and attended conventions, etc and that was never considered branding in the past...just part of the writing job (to a certain degree). And yet now if you do that you are supposedly building a brand and for sure if you have a blog and are on twitter etc., then you are branding.

You can not be just on twitter anymore - it has to be for a REASON.

You can not be Maureen Johnson in other words (or John Green or Neil Gaiman for that matter) you must be the BRAND, 24 hours a day 7 days a week.

And every other writer in the world has to want to be that and do that and live that as well.

Bizarrely enough, bloggers are finding themselves in the same weird corner.

I don't think marketing is bad - at all - I just hate that some people seem to have landed in a good spot through their own hard work and luck and now everyone else is being told that they must do the same thing in order for their books to sell and if they don't then the publishers really don't see inclined to pick up the slack.

Hmm. I don't think I agree, entirely. You CAN just be on Twitter or FB or anywhere. It's still a choice how you use this, and I've yet to hear any story of an editor passing on a brilliant manuscript because an author wasn't online. I do think it can be useful, in a world where peer-to-peer recommendations carry more weight than advertising, though. Building relationships and connections, rather than screaming to buy a book/read a blog, can help with that.

I also don't think publishers are uninclined to pick up the slack. I think they can't - financially and, frankly, in a relationship world it's just harder for the corporations. Personally, I think it's exciting that authors have a better chance than ever to help their books sell. They don't have to do it, of course. But at least they CAN... and can maybe help their own career. Seems logical, even if it drives many of us authors crazy.

As for bloggers, it also all depends on goals. If you are happy where you are, why worry about branding? If you want more readers, offer them something worth coming back for and make sure folks hear about it. That means some form of marketing, even if it's purely relationship based. And if you don't care about that, don't sweat it! Keep on blogging. Yes?

Maybe not passing on a manuscript but I have heard many stories (one just today) of an author being told to get out on twitter, etc and be like one of the big boys (John Green, Gaiman, etc). So could you get a book deal without being online? Yes...I guess. But my agent made it clear that my online presence is a big deal for editors. They always ask about it. And if you aren't already online they apparently want to know if/when you can get there.

I agree with what you're saying about bloggers (you can always do what you want - this is America!!! ha!) but it seems like a prevalent conversation is marketing/branding among bloggers. More and more you see panels and posts about how to market your blog better and now there are new social media marketing companies (along with the blog tour companies) that are appearing and offering to help you get your name out there.

All the cool kids are doing it, I guess. Or at least that's the message.

I agreed with what Johnson said. And I am wondering why there was only one small bottle of water between Johnson and her neighbor.

Bloggers wanting to market their blog is not a bad thing,as long as they are doing it to give more exposure to books they review.

Blogs should always be about the books not the bloggers.

Usually before I ask for an ARC of a debut author, I will do a quick search to see if the author has a blog to read an excerpt. It really annoys me when they don't. I don't expect every author to actively blog. Some don't have the time and some don't want to.

Though I do expect them to at least searchable site, that includes the basics. Books published, book excerpts, teacher guides, links to professional reviews. Author events.

I really don't think thats too much to ask. And it doesn't require much up keep.

I just put a follow-up post to this where I talk about authors have sites. I really think it's just the 21st century encyclopedia entry and every authors should have one. You don't need to blog but having a web page is pretty important I think. That's just basic marketing and helps readers a lot when it comes to finding your work. (Especially for series authors - I hate trying to pick through amazon to find which book is second or third.)

Jenn

Just slightly off-topic, but Colleen there is a handy site for series order help called Fantastic Fiction. It's a UK site but if you enter an author into the search field -it lists every bookthey have done, have pending and what series (if any) it relates to - in order. It's a blessing for me as I work in an indie bookstore and I often get customers asking "do you have book X of series Y?".

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